Copywriter
Social Media
Vodafone
That’s why Vodafone stopped posting about random social media holidays and started focusing on what really mattered. Showing their target audience that Vodafone is as much of a connoisseur of its services as their most faithful client.
Always On
Vodafone provides incredible TV, Mobile, and Fiber services. So… online it has to show people it relates to binge-watching, having 1308472398 unanswered calls from “Best Mom Ever”, and even playing with Chrome’s dinosaur when their own service fails.
Campaigns
Vodafone’s ad campaigns are known to be fun and lighthearted. So, to expand their messages onto social media, we turned them into memes with relatable consumer insights.
It worked so well that Vodafone’s biggest competitor started copying our approach #HumbleBrag
Hot Topics
When Rihanna announces she’ll be performing at the Super Bowl, we post about it. When Instagram launches a new feature, we post about it. And when one of the most iconic Portuguese bands announces their return… we post about it, and they share it.
CW: João Chicau
AD: Beatriz Granado
AG: VML Portugal