João_Chicau.Portfolio
Copywriter



Irrealista


 The average Portuguese person only leaves their parent's home at 33.6 years of age.
Making us the oldest to leave our parents’ house in the EU.

In a tone of protest, this outdoor print campaign takes advantage of a play on words with the name of a Real Estate Agency - Idealista (idealist) - changing it up to how we, young Portuguese adults, really feel about buying a house - Irrealista (unrealistic).

After sharing this project on LinkedIn, it gained traction with 315.938 impressions, 4.090 likes, 78 comments, and 100 reposts.




CW: João Chicau
AD: Beatriz Gonçalves