João_Chicau.Portfolio
Copywriter




A Roast to NOS
NOS’s internet had already been put through hell in previous campaigns. So, it was time to pit it against its biggest enemy. Its haters.

Our plan was simple. We let NOS’s 5 biggest haters criticize their service in a full-blown live-streamed roast, and when they least expect it, our professional comedian comes back to roast them back, based on their own internet usage.






To defend NOS from the trolls and online haters, we got together our own Hate Squad. By recruiting Portugal’s biggest roasting experts, we had NOS’s back on every platform. From Twitter to TikTok, all the way to one of Portugal’s most listened-to Podcasts.






After proving to NOS’s 5 biggest haters that they are indeed lovers of its services, why not roast every client in a Spotify Wrapped style personalized roast? And if we’re roasting our own clients, why not let them roast their friends with a WhatsApp sticker collection full of internet-related puns?






CW: João Chicau
AD: Tomás Almeida
Client: NOS Portugal

Gold Winner | Young Lions Competition - Portugal