Copywriter
Pass Your Guilt
Pass Your Guilt is the platform where you can send your Climate Guilt to the companies who are way more responsible than you for the Climate Crisis.
By calculating the small impact you’ve had compared to some of the biggest polluters in the world, we invite you to send your guilt directly to their email inbox, pledging to be a Dandelion and holding them accountable for their actions.
r/AmItheAsshole
Project Dandelion will moderate the Am I The Asshole subreddit, incentivizing the community to share something they feel guilty about. Then, it will reply to every testimony with a link to the Pass Your Guilt platform, inviting people to ratio their guilt to a big company’s.
Since multiple content creators, such as TikTokers and Podcasters, base their content on the stories from the Am I The Asshole subreddit, we hope to spread our message through unpaid media, entertainingly and organically.
Since multiple content creators, such as TikTokers and Podcasters, base their content on the stories from the Am I The Asshole subreddit, we hope to spread our message through unpaid media, entertainingly and organically.
CW: João Chicau
AD: Tomás Almeida
Client: Project Dandelion
Bronze Winner | Worldwide Young Lions Competition
AD: Tomás Almeida
Client: Project Dandelion
Bronze Winner | Worldwide Young Lions Competition